I love reading obituaries. I know that sounds weird. I just like the idea that your entire life story can be summed up in a few short paragraphs.

And the older I get, the more I think about it. I want my obituary to be phenomenal, right? I want it to be like the best memoir ever. So that’s how I’m trying to go through life.

There was a time in my life though when that kind of thinking was a luxury I couldn’t afford.

I grew up in Northern Idaho. I was the only child of a single parent. My mom made $3.75 an hour. And it was hard. It was one or two outfits a year for school. We couldn’t afford a Christmas tree, so every year my mom and I would sneak into the national forest service land behind our house, walk a half a mile out and shake the snow off a tree, cut it down and drag it back home.

And that was just the norm in Northern Idaho. A lot of people didn’t have a lot, so you learned not to expect much. Girls like me had a baby at 19.

But I always hoped for more. I remember being nine or ten and looking at people who had resources, and thinking, gosh, if I had money, I’d use it to change the world.

I still feel that way. Only now I do have resources.

My life today is about as far from Northern Idaho as you can get. I have a really wonderful life and an amazing partnership with my husband and three incredible daughters. I am in a financially fortunate position. And I want to use it to empower people. To empower women.

That’s what feeds my soul.

And that drive has only gotten bigger the more I do it.

When I started #WeRideTogether, it was going to be a small thing. A couple PSAs to talk about power imbalances and alleviating sexual abuse in sports. We had just found out that our minor daughter had been groomed by her coach. A man who was like family to us. And I had to do something.

But then I had so many people reaching out to me—it grew, it grew, it grew. That “something” became an award-winning nonprofit for victims of sexual misconduct. I started realizing how powerful it can be to take your energy, to take your resources, to take your anger—to take it all—and use it as fuel to build a better world.

I had this idea that we would collectively build this space. I was going to look at all of the other organizations operating in support services for victims and sexual abuse prevention and I thought I’m going to build us all and weave it all together.

And then when I started working in the nonprofit space, I found it doesn’t work.

This is an enormous issue with very little money donated to it. Everybody’s fighting for the same grant dollar. And it’s an uncomfortable subject. So not only do people not want to talk about it, brands don’t want to align their corporate giving with it.

So you pivot, right? I thought, okay, #WeRideTogether can work to solve sexual misconduct on the sports side and I’ll also build something bigger to fund it. So I bought Dreamers & Schemers, ManeJane and The TackHack with the idea that all the profits could fund #WeRideTogether. And then I stepped back and thought, no, I can do so much more. I can use those proceeds to also fund other organizations working to make children’s sports healthier, safer, and more accessible.

And that’s how Three Mares came to be.

Three Mares is the parent company of three for-profit companies and all the proceeds are being donated to create a wave of cultural change for better. For all athletes. For all ages. For all sports.

I’ve seen firsthand how powerful sports are in shaping young people, young women specifically, into confident, driven and capable adults. But there’s dark side to sport that’s been buried for too long. Abuse is endemic in sport—and it’s affecting all sports and at the highest levels. You see the stories making headlines almost every day. George Morris (US Equestrian). Jerry Sandusky (Penn State Football). Larry Nassar (USA Gymnastics). Mitch Ivey (USA Swimming). Andy King (Youth Soccer Coach). Bill Peters (NHL Calgary Flames). And countless more.

Research shows that more than 50% of athletes will experience abuse in their sport. That’s a staggering stat and an entirely unacceptable one.

Sport should be the safest place for our kids. And it should be accessible to everyone. Not just those with means.

So let’s fix that.

Let’s work toward healthy coaching. Let’s work towards transparency in our sporting organizations. Let’s work towards accessibility. Let’s build sport cultures where our kids can thrive.

And let’s do it now.

We’re just getting started with Three Mares but I have huge ambitions for it. I want to build this company as big as possible so we can do as much good as possible. And I want to use it as a platform. I want Three Mares to shine a light on organizations and people who don’t just teach athletes excellence in the arena, but also in life. I want to celebrate the do gooders. The changemakers. The dreamers.

There’s so much I want to do. I don’t know that I’ll ever feel I’ve done enough. The day I die will be the day I stop.

And I hope by then I’ve written a damn good obit.